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However, it must be done properly, or you risk ranking penalties, growth stagnation, and even consequences for your brand reputation. This means you shouldn't over-optimize your content with exact-match keywords. Moz has codified this into page authority and domain authority scores, both ranked from 0 to 100, which tell you …

If all the links pointing back to your domain point to the same page, Google will deem them to be unnatural. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who …

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