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The basic idea here is this; just as there are an infinite number of paths from point A to point B but only one "optimal" path, there is an infinite number of ways to code any function, but some are more efficient than others. Related keyphrases and keywords have a …

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When you use different online marketing tools and channels to market your products, what is the result? What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. If you need a little inspiration for new and exciting ways to engage guests …

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The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Do you need a quote for SEO Agency ? Google AA Oxon recently decided to …

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Your backlink profile is a collection of links on the web that help Google analyze your authority on the web. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Any outdoor area would be made more child friendly with …

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. The context of your links is also vital. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established …

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers …

The reality is meta descriptions are useful for more than just adding crawlable content to your site-they can actually make or break your ability to get users from SERPs to your website. Remember, Google is looking at your pages as a machine, and it's a straight code and copy read …

Outbound links to related pages help Google understand what your page is about. It also helps search engines understand that your page is a hub of quality information related to the topic. Search engines employ 'spiders' which literally crawl the web, looking for websites to list. How do you measure …

However, it must be done properly, or you risk ranking penalties, growth stagnation, and even consequences for your brand reputation. This means you shouldn't over-optimize your content with exact-match keywords. Moz has codified this into page authority and domain authority scores, both ranked from 0 to 100, which tell you …

If all the links pointing back to your domain point to the same page, Google will deem them to be unnatural. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who …