SSL (Secure Sockets Layer) certification is essential for any website — and e-commerce sites are no exception. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee brands can have a YouTube channel there's no reason you can't …

As marketers, we've all been in the difficult position of feeling like we're doing everything right-yet the results just aren't going in our favor. Marketers identify consumer and business-to-business segments in many ways. If you're buying a silk scarf ensure its not made from synthetic fiber. This Computing provides a …

You won't be as plugged-in to changes in the industry as a professional networker with close ties to SEO influencers. Even if you customize content to be relevant to different cities or neighborhoods, or to use a different name, if your changes are insufficient, it will be clear that you …

If your current website isn't using HTTPS then you should start scoping out a migration. The objective of your website should be to maximize the number of potential customers you receive from new sources. Visually, I prefer handcrafted rocking horse . If Article Leads hire a big Internet marketing company and …

Site speed is especially important for mobile users, as most mobile devices offer slower loading times than comparable desktop connections. These duplicate forms of content are easy to track down with Google Webmaster Tools and fix with canonicalization adjustments or redirects, but if they go unnoticed, they can cumulatively bring …

The figures needed to calculate the lifetime value of a consumer or set of consumers are revenues, costs, and retention rates. The targets provide a sense of direction and prevent personal biases from affecting selection decisions. Do you need a quote for SEO Agency ? Google AA Oxon recently decided to …

Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. If you've been producing content in a haphazard manner, hoping and praying that some of …

One of the first things we look at when optimizing a new website is how fast it loads. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. Recently, I came across this great place for Technical SEO Audit . When OSOO for conversion, it is …

Your backlink profile is a collection of links on the web that help Google analyze your authority on the web. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Any outdoor area would be made more child friendly with …

When you enter a description for your web page it will show up under the website title in the Google search engine results listing. The context of your links is also vital. Did you know Beverley Building Society was founded in 1866 and is one of the UK's oldest established …

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers …

The reality is meta descriptions are useful for more than just adding crawlable content to your site-they can actually make or break your ability to get users from SERPs to your website. Remember, Google is looking at your pages as a machine, and it's a straight code and copy read …

Outbound links to related pages help Google understand what your page is about. It also helps search engines understand that your page is a hub of quality information related to the topic. Search engines employ 'spiders' which literally crawl the web, looking for websites to list. How do you measure …

However, it must be done properly, or you risk ranking penalties, growth stagnation, and even consequences for your brand reputation. This means you shouldn't over-optimize your content with exact-match keywords. Moz has codified this into page authority and domain authority scores, both ranked from 0 to 100, which tell you …

If all the links pointing back to your domain point to the same page, Google will deem them to be unnatural. It's important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who …

The advantage of affiliate marketing is that you don?t have to deal with client work ? instead, you can just work at your own pace and get paid whenever you help make a sale. But just how harmful is it? Have you ever been to a webpage that takes longer …

The internet offers a valuable form of direct marketing. With search engines becoming smarter and more sophisticated with each passing day, it has become crucial for businesses seeking the benefits of organic search engine optimization to comprehend the undertaking required to rank highly in competitive search verticals. You likely understand …

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines' automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. The objective of search engine …

Choose keyword frequency over keyword density. Keep reaching out to new influencers. Additionally, check your server logs to find 4xx errors that ContentKing may not be monitoring, and check Google Search Console to see if Google has hit any 4xx errors. I asked where I could find classic rocking horse …

Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that you produce need to be relevant to the audience that you are creating the content for. Marketing appeals made to people in a geographic area or region is geo-targeting. The ability to reach …

So make sure that title tags always have the proper place in your optimization plan. What are little known facts that a shopper for that product or service should know? We call this SEO misstep keyword cannibalization. Have you seen these wonderful rocking horse restorer ? I'm on the lookout for …

If you were to build a house and the foundation was in terrible condition, you'd have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website. Backlinks are incoming links to your …

While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands and marketers try to use to boost their search visibility. Setting goals enhances the probability that social media marketing investments will succeed. Link building, on-page optimizations, and social …

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging …

Choosing the right keyword isn't just about choosing a keyword that attracts lots of visitors to your website, it's about attracting the right visitors to your website. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier …

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

The easiest way to do this is to read your own website. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that no one is ranking in. The problem …

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. If you are using left hand navigation, you want to force Google to read the main content of your web page before the left-hand column you …

As if you were there for the very first time. Pages not being indexed in Google is a signal of having duplicate or thin content on the site. Strong communication between departments means the team will catch things like whether or not the tracking scripts are still intact after a …

Energizing brand advocates and influencers to spread the word about the "new and improved" version of the brand becomes the goal. If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. You can create content to target keyword …

A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. We do this through a number of audits and data crosswalks to identify key pages that can be improved to deliver a fast turn around in traffic …

The best results are achieved when users see the links coming and are mentally prepared to click on them. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of …

Your website must be easy for visitors to use if you want them to stick around at all. That doesn't mean there can't be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. In some …

When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. If every company has a product, then Google's product is information; It's important to get the basics right …

Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets. How you solve keyword cannibalization depends on the root of the problem. Because nobody wants to get hoodwinked. Recently, I came across these interesting …

Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Too often, business …

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Another key strategy is to supplement content with properly optimized HTML text. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global …

Many people make the mistake of constantly stuffing the same keywords all over a piece of content in order to attract the spiders. If it notices the same keyword used over-and over, the spider will just crawl on by, looking for other, better content related to the same keyword that …

Backlink quality is considered as the most important metric now than the count of backlinks. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic …