Reasons that marketers love offsite SEO

Your backlink profile is a collection of links on the web that help Google analyze your authority on the web. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Any outdoor area would be made more child friendly with …

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Search as the Entry Point of the Web

The reality is meta descriptions are useful for more than just adding crawlable content to your site-they can actually make or break your ability to get users from SERPs to your website. Remember, Google is looking at your pages as a machine, and it's a straight code and copy read …

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Which Search Engines use trustworthiness to determine indexing?

However, it must be done properly, or you risk ranking penalties, growth stagnation, and even consequences for your brand reputation. This means you shouldn't over-optimize your content with exact-match keywords. Moz has codified this into page authority and domain authority scores, both ranked from 0 to 100, which tell you …

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Make backlinks a priority

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines' automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. The objective of search engine …

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Beginner's guide to keywords

Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that you produce need to be relevant to the audience that you are creating the content for. Marketing appeals made to people in a geographic area or region is geo-targeting. The ability to reach …

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Provide an analysis section to help with reporting

Google is unable to measure the persuasiveness of your written copy, the manufacturing standards behind your products or even the scale of your accomplishments - it sees black and white text on a page. The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging …

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A focus on webmaster tools to benefit search engine placement

Choosing the right keyword isn't just about choosing a keyword that attracts lots of visitors to your website, it's about attracting the right visitors to your website. That alone should be enough to make a professional SEO realize that product page descriptions should be unique, compelling and robust-especially for mid-tier …

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AdWords Tips

It's important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or …

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Its all about search queries

The easiest way to do this is to read your own website. If you are dabbling in SEO for your small business chances are you've probably heard the term "long tail" at this point. It basically means bundling all of the searches that no one is ranking in. The problem …

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Actionable tips on forums and Facebook

Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text. If you are using left hand navigation, you want to force Google to read the main content of your web page before the left-hand column you …

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Entirely too genius SEO

The best results are achieved when users see the links coming and are mentally prepared to click on them. As opposed to general web directories, niche specific directories only accept sites that meet a certain topic criteria. For example, one directory might only accept sites about arts & crafts. Some of …

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What effect does SEO have?

When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. If every company has a product, then Google's product is information; It's important to get the basics right …

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Get rid of keyword research for good

Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets. How you solve keyword cannibalization depends on the root of the problem. Because nobody wants to get hoodwinked. Recently, I came across these interesting …

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Simple-to-understand citations will convey information more easily

Like SEO, this form of online marketing which aims to improve a websites search engine visibility. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image …

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Look at underperforming but related posts on your site

Often, your company's social media strategy is the first to feel the force of an search engine opitmisation specialist. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. Too often, business …

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Mobile Sitemaps

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Another key strategy is to supplement content with properly optimized HTML text. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global …

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Run Co-Marketing Campaigns Alongside SEO

Backlink quality is considered as the most important metric now than the count of backlinks. The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic …

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Make sure you know exactly what you're doing with static pages

Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. First, stop assuming SEO is dead because the rules changed. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or …

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Make indexed pages the main focus of your marketing tactics

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you're likely to be found out. No matter how much fun I have with my responses, people often seem disappointed (if they …

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Hidden facts about SERPs

Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search. One thing you want …

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Taboos about conversion rates that you should know

There are thousands of domain resellers. Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. But how do you get strangers to visit your site before they know anything about your business? My …

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The infamy behind analysis

You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. For certain types …

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Actionable tips on citations and Twitter

You are typically limited to a single domain or a subdomain, and sometimes you are prohibited from placing ads. Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. Now's the time for any local business to raise its game. For example, where …

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