You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Many SEO teams seek to locate individuals to share information and other facts about a brand.

Great ideas about anchor text to share with your colleagues

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they're getting on the other side of the link rather than just quickly clicking to see what the rest of the title is about. There are many web spiders. Do your homework! The primary resources are all available here. Its as simple as your ABC's Adding endless pages of irrelevant content to your website won't increase traffic. In fact, you're actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all, isn't your business trying to solve people's problems, not create them? Quality content wins. Bad content, and a lot of it, will not help you. Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience.

Beginner's guide to sitemaps

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. A title should be 50-60 characters and a description should be 155-160 characters. Instant communication creates the potential to generate buzz and excitement.

Are all your contact details up to date?

When avoiding thin content penalties, duplicate content must be evaded at all costs. I'll admit it - I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. Canonicalizing a page is a way of telling Google that this URL is the "master version" you'd like to display in search results. This is helpful in duplicate content situations because Google certainly picks up on them. Gaz Hall, a SEO Consultant, commented: "In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links."

More focus is put on white hat SEO

I doubt it, but I'm sure you've been asked if you've "Googled" something. We've A great example that I like to use is Assessment for Schools. known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You find solutions on Google every day, but it may have become such a part of your daily routine that you haven't realize how easy it is. Many of the top websites in various industries use keywords in their URLs, but others which don't are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress.