How to measure the success of customer acquisition strategy and SEO

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Hidden facts about link building

LSI keywords are synonyms that Google uses to determine a page's relevancy (and possibly quality). Sprinkle them into every post. Increasing sales can be accomplished through price changes, contests, or coupons. Why do prices for leased line provider differ so much? Google, AA Oxon its plethora of complex algorithms, is …

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Incorporate relevant keywords

SSL (Secure Sockets Layer) certification is essential for any website — and e-commerce sites are no exception. Many small business owners balk at video marketing because they think that their business isn't "video worthy". But if lawyers and instant coffee brands can have a YouTube channel there's no reason you can't …

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Search as the Entry Point of the Web

The reality is meta descriptions are useful for more than just adding crawlable content to your site-they can actually make or break your ability to get users from SERPs to your website. Remember, Google is looking at your pages as a machine, and it's a straight code and copy read …

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Get rid of keyword research for good

Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets. How you solve keyword cannibalization depends on the root of the problem. Because nobody wants to get hoodwinked. Recently, I came across these interesting …

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Mobile Sitemaps

In order to bring freshness to a campaign, company marketers may tweak or modify a tagline every few years. Another key strategy is to supplement content with properly optimized HTML text. Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global …

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Make sure you know exactly what you're doing with static pages

Before taking the plunge into custom design and coding, it makes sense to evaluate what's available in terms of third-party software. First, stop assuming SEO is dead because the rules changed. Carefully planned marketing campaigns identify linkages that entice the consumer to buy a brand and to believe in or …

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What you should have asked your teachers about gateway sites

Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other's business as …

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Layout, formatting and canonical URLs combine to make great SEO

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. A well-planned structure makes your writing more effective. Off page SEO refers to the strategies performed outside of your website …

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What can Instagram teach you about RSS feeds

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Use SEO strategies to build online visibility. Facebook characteristics using email addresses, phone n Websites can benefit from mixing evergreen content with …

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Discover the connection between user experience stickiness

Guerrilla marketing programs obtain instant results using limited resources. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed on the product pages, themselves. Be smart with your supplementary material by deleting doorway pages, useless affiliated links …

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Learn to do URLs like a pro

Obviously, the best way to get a lightning-fast site is to pay for a lightning-fast hosting provider. Speed is a product of the computing power at the disposal of your host and the size of its pipe onto the internet backbone (among other things). Instead of doing the work, the …

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Headings and Google algorithms

Have you ever had someone ask you if you "Yahoo'd" something? When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Quality always trumps quantity. If a …

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Powerful Title

If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as Yahoo, then SEO (Search Engine Optimization) will allow you to do this. The purpose of SEO is to achieve the best result on a search …

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Less is always better when it comes to long tail search

When displayed in search results, URL extensions are usually meaningless and distracting to users so more human-readable URLs without extensions should be preferred. While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by …

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Can a techie truly understand cloaking

Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. Google wants to retain its reputation as a quality search engine, so it's main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given …

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Take care when dealing with CTR

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Blogs (Web logs) are supplanting message boards as the preferred technique for asynchronous discussion. With a few exceptions, an informal, conversational tone works better than dissertation-style, proper English. Don't write only for …

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Go long-tail and forget forums

Google clearly states that buying backlinks to improve your rankings breaches their guidelines. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Purchases that require little thought, have a low price, or do not demand …

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My thoughts on plugins

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called "on-page factors." Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently use your keywords …

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Ready to get started with SEO?

Using structured data, you can serve Google your address details in the most convenient way. For search engines, the opinion of the users is what matters the most and is thus given the highest importance. The key, of course, is to optimize your evergreen content by including compelling CTAs. Spam …

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Reasons why marketers love anchor text

As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Generally speaking you want to use your keyword as the anchor text for your internal linking whenever …

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