Digital experiments: Channel testing and schema markup

The basic idea here is this; just as there are an infinite number of paths from point A to point B but only one "optimal" path, there is an infinite number of ways to code any function, but some are more efficient than others. Related keyphrases and keywords have a …

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How to measure the success of customer acquisition strategy and SEO

We already know that content is king when it comes to online marketing. If you offer quality content, your customer will share it with their family and friends thereby bringing you, even more, customers over time. Your content should be original and compelling to make an impression with your customers …

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Layout, formatting and webmaster tools combine to make great SEO

Social Media is a good indicator of how popular a website is, especially if it's a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. If you've been producing content in a haphazard manner, hoping and praying that some of …

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What effect does SEO have?

When approaching people and companies for backlinks, keep in mind that you'll need to offer them/their readers some kind of benefit/value along with your link - an exclusive offer or discount. If every company has a product, then Google's product is information; It's important to get the basics right …

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Get rid of keyword research for good

Every "vote" or link to your site helps determine the value of your site. However, it's not just the sheer number of links your website gets. How you solve keyword cannibalization depends on the root of the problem. Because nobody wants to get hoodwinked. Recently, I came across these interesting …

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Why most people will never be great at canonical URLs

The basis of this approach was the the belief that many business people make decisions in a rational, The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. Smartphones and tablets grant consumers access to thousands of apps and …

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Understand about domain authority

Corporate communications like public relations, social media, and email also fall under the SEO umbrella. To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine's guidelines and focus on your target visitors (this approach is called "White Hat SEO"). Google …

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The steps needed for putting site submissions into action

If you want to improve your ranking, you have to curate unique content to support the borrowed content. It's because that search bar is powered by Bing. This type of cornerstone content allows you to build your site in a structured way that readers and search engines understand. Your evergreen …

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Clarification about sitemaps

If you know what you're writing, why you're writing it and who you're writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Company blogs have been proven again and again to …

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Make 301 redirects the main focus of your marketing tactics

High-speed keyword research is keyword research that's focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. Arguably, one of the most crucial aspects of on-page SEO is tags. Whether it's title …

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Top trends in user generated content to watch

First, they make it easy for visitors to find content on your site, and second, they enable search engines to spider your site much quicker. Anchor text to specific webpages on your site should be descriptive (but concise) as possible in order to benefit from the link. How are you …

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